Ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximises benefits to people and communities while minimising impact on the environment. This is based on 3 main fundamental principles:

Increasing the capacity and wellbeing of the people and communities behind fashion. Any fashion business depends on the people behind it. In a broader context, poverty and exploitation of the human workforce behind fashion affects the stability of the industry itself. 

Minimising the environmental impact of all business operations, throughout the supply chain. Creating and acting upon opportunites to reduce environmental issues beyond the immediate operations- such as awareness raising , investment in and support of environmental initiatives. 

Without a robust financial business model, none of the above can be achieved. Good intentions without an effective business structure can backfire. A sustainable approach includes quality products or services that meet market needs and demands and are fairly marketed. 

- Ethical Fashion is create the most beautiful products whilst ensuring that we respect all Social and Environmental aspects of production-